# Conversion Copywriting Worksheet (Google Docs-ready)

Use this as a duplicate template in Google Docs. Fill in rough copy first, then tighten.

---

## 1) Offer & audience

**Who is this for?**  
[Write your answer here]

**Primary pain they feel today**  
[Write your answer here]

**Desired outcome in plain language**  
[Write your answer here]

**Top objection to buying now**  
[Write your answer here]

---

## 2) Positioning statement

**Mad-libs scaffold**  
For [who], we help [pain/outcome] by [approach], so they can [result] without [common downside].

**Final positioning sentence**  
[Write your answer here]

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## 3) Hero

**Headline options (write 3)**  
1) [Write option 1]  
2) [Write option 2]  
3) [Write option 3]

**Hero subhead**  
[Write your answer here]

**Primary CTA**  
[Write your answer here]

**Secondary CTA**  
[Write your answer here]

---

## 4) Proof plan

**Client or partner logos to show**  
[Write your answer here]

**Metrics or outcomes you can state publicly**  
[Write your answer here]

**Quote snippets and who said them**  
[Write your answer here]

---

## 5) Body sections

**Feature -> benefit mapping**  
Feature: [ ]  
Benefit: [ ]

Feature: [ ]  
Benefit: [ ]

Feature: [ ]  
Benefit: [ ]

**"So what?" translation**  
[Rewrite each benefit into business impact]

---

## 6) Objections

**Top objections you hear**  
[List 3-5 objections]

**FAQ bullet answers**  
Objection: [ ]  
Answer: [ ]

Objection: [ ]  
Answer: [ ]

Objection: [ ]  
Answer: [ ]

---

## 7) CTA set

**Hero CTA copy**  
[Write primary + secondary CTA]

**Mid-page CTA copy**  
[Write contextual CTA after proof/process section]

**Bottom CTA copy**  
[Write final CTA near FAQ/footer]

---

## 8) Polish pass

**Clarity check**  
[What did you simplify?]

**Specificity check**  
[What vague lines did you replace with specifics?]

**One-idea-per-section check**  
[Which sections did you split/tighten?]

**Mobile-first line-break check**  
[What was adjusted for readability on smaller screens?]

---

## Notes

- Delete sections that do not support your offer.
- Keep one core promise per section.
- Prefer concrete outcomes over generic claims.