A founder-led studio for shops that measure websites in booked jobs.
AridLogic exists for home-service owners tired of agency timelines and sites that never book a job. We ship conversion-ready sites in weeks and wire the follow-up automations behind them.
Why AridLogic exists.
Before AridLogic, AJ Rapales was a process engineer at one of Texas Instruments' Assembly and Test (A/T) sites. Day to day that meant process simplifications and automations on the floor, document control that kept specs and revisions traceable, and systems design backed by real project management — shipped changes operators could run, not slide decks.
That engineering foundation also meant process instrumentation and control: measuring what mattered, diagnosing variation with structured analysis and problem-solving methodologies, and fixing root causes instead of patching symptoms. The same discipline applies when a shop's estimate form, missed-call follow-up, and CRM handoffs either book the job or quietly leak it.
AridLogic started because too many businesses were paying agency prices for websites that did not actually drive revenue — long timelines, vague deliverables, and templates dressed up as custom work had become the norm.
AJ founded the studio to pair modern AI tooling with that operator mindset: ship conversion-grade websites in weeks, wire them for measurable outcomes from day one, and build systems your team can rely on — not vanity metrics, but booked jobs, show-ups, and reviews.
You are hiring the founder — not a logo wall.
AridLogic is founder-led. AJ Rapales builds the sites, writes the automations, and runs the audit pipeline — so the person on this page is the person doing the work.
Home-service booking focus
Sites and follow-up built for plumbing, HVAC, roofing, and electrical shops that win on trust, speed, and a clear way to book — not brochureware.
AI-native delivery
Modern AI tooling paired with disciplined QA so production sites ship in weeks, with automations wired from day one.
Public methodology
6 free operator resources (checklists, calculator, playbook, templates) you can use before you hire us — the same working tools behind our audits.
Honest portfolio
Reference builds are labeled concept work on Vercel. We do not present demos as a client roster.
AridLogic is a new venture established in May 2026. Reference builds in our portfolio are demonstration work by the founder to show craft and process — not prior-employer client lists. When we publish named client case studies, they will come from paid AridLogic engagements with written approval.
What we can show today — without inventing clients.
We would rather publish real numbers from our own operations and public tools than imply a client roster we have not earned yet.
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Pre-launch QA checks
The pass we run before any site ships — accessibility, performance, SEO, analytics, and CRM wiring included.
Learn more32
Point expert audit lens
Written audits delivered within 48 business hours — same fundamentals as our public checklist.
Learn more6
Free operator resources
Checklists, calculator, playbook, and templates — shipped and maintained on this site.
Learn more24
Hour response SLA
We respond within 24 hours on business days when you reach out.
Learn more13
Live reference builds
Concept demos on Vercel — 0 published paid-client case studies (intentionally honest).
Learn more1
Stack we ship on
This site runs the same Next.js + Vercel stack, conversion patterns, and QA discipline we'll use on your build.
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To give home-service shops the websites and follow-up systems that turn inquiries into booked jobs — without the agency markup or the agency timelines.
One studio for site, CRM, and automation.
Most agencies sell pages. We ship conversion-grade sites and wire the automations behind them — measured on booked jobs and hours saved, not deliverable counts.
Our stack, stated plainly.
AridLogic is an AI-native studio — that means we use AI-assisted tooling deliberately, not secretly. This site runs on the same toolchain we'll use on your build: v0 for UI iteration, Cursor as our IDE, Vercel for production, n8n on Railway for automations, plus Supabase, Sentry, and Stripe for auth, monitoring, and payments.
Accelerates UI exploration and first-pass React components inside a Next.js repo we own. It is a drafting surface — not a substitute for positioning, conversion architecture, or QA.
Our IDE of choice for day-to-day engineering — refactoring, automation wiring, and pre-launch QA in the same codebase. The link above is our referral if you want to try the workflow we use (we may receive credit at no extra cost to you).
Hosts this site and our reference builds with the performance, preview deployments, and analytics wiring we'll use on your site.
Our automation engine, self-hosted on Railway — estimate confirmations, no-show reminders, review asks, and CRM routing run as versioned workflows we own and monitor, not rented per-task automations.
Auth, Postgres, and storage for client portals and backend systems — invite-only access, row-level security, and APIs we wire on Growth and Premium engagements.
Production error monitoring and performance tracing so issues surface in our dashboard before your team or customers have to report them.
Checkout, subscriptions, and payment flows for tiered packages and retainer billing — scoped and tested before anything goes live.
Paying for AridLogic means paying for judgment, scope discipline, and a 47-point pre-launch pass — not an unreviewed template. We keep toolchain credits here so every other page leads with outcomes, not our dev stack.
The values behind every project.
Outcomes over output
We measure success in booked jobs, show-up rate, and reviews — not deliverable counts.
Speed without shortcuts
AI lets us move fast. Discipline keeps the work production-grade. We refuse to trade one for the other.
Transparency by default
Clear pricing, clear timelines, clear scope. If we cannot help, we will tell you. If we can, we will show you exactly how.
Built to grow with you
Every site is architected so the next phase — automations, content, integrations — slots in cleanly instead of fighting the foundation.
No published testimonials yet — on purpose.
We do not publish quotes or logos without signed permission. Founding Partners help us create the first real case studies; until then, this slot stays empty.
No published client case studies yet. That is intentional: we would rather show an empty slot than imply work we have not delivered.
Up to 25% Founding Partner discount (or a scoped add-on) in exchange for a published case study, testimonial, and logo permission — with consent signed at engagement start, not after.
Who you work with
AridLogic is founder-led. AJ scopes, builds, and reviews every install himself — no account managers and no hand-offs. If that ever changes, this section will say so.
Get a free 32-point audit
Plumbing, HVAC, roofing, and electrical owners: get a free 32-point audit — written PDF in 48 business hours, no call required.