Pillar 01
Conversion-grade websites
Built to turn visits into booked estimates. 32-point audit lens, conversion copy systems, and launch-ready page architecture.
Built for home-service shops (plumbing · HVAC · roofing · electrical) that need booked jobs — not another brochure site
Turn more inquiries into booked jobs.
We install the path from inquiry to booked job: fast estimate capture, instant confirmations, no-show reminders, and a review ask after the visit. Free audit first; live in weeks, not months.
- 30-day fix guarantee after launch
- We respond within 24 hours
- Written audit PDF in 48 business hours
aridlogic.com · revenue stack
From inquiry to booked job.
4 stepsThe path every job should take — with the site and automations that wire each step.
2–6 wksTimeline
Your toolsIntegrations
MeasuredPost-launch
Three pillars
Site, follow-up, and booking rails — installed as one system.
We build for shop owners who need booked jobs, not another brochure. The same rails power a single estimate page or a full multi-service site.
Pillar 02
AI + automation, embedded
AI inside your ops, not bolted on. Estimate confirmations, no-show reminders, review asks, and CRM routing wired to your site — not slideware.
Pillar 03
Outcome partnership
Measured on what your site does after launch. Reporting on booked jobs, show-up rate, and hours saved after go-live, with tier retainer plans included by default.
Works with the tools you already run
We connect your site, confirmations, and reminders to the software your office already uses — no switching platforms.
- Jobber
- Housecall Pro
- ServiceTitan(on request)
- Google Business Profile
- Google Calendar
- Calendly / Cal.com
- HubSpot
Reference builds
Shop sites and the booking rails behind them — live for you to explore.
These are demonstration builds, not paid client engagements. Built on the same stack and process we'll use on your install — click through to see the craft.
- Concept
SitesLive demoNorthline Plumbing Co.
A DFW plumbing concept built around estimate requests, mobile call/book CTAs, and follow-up so inquiries become scheduled jobs — not a brochure site.
- Estimate capture
- Booked-job path
- Local trust
- Follow-up rails
northline-plumbing-concept.vercel.appBuild breakdown - Concept
SitesLive demoClearAir HVAC Co.
A fictional Frisco, Plano, and McKinney HVAC shop. A missed call takes a dual path — sample SMS on mobile, voice fallback on landline — so the job can still get a window. Concept demo only; no live SMS or VoIP.
- Missed-call text
- Voice fallback
- Booked-job path
- Local trust
clearairhvac-missedcall-textback-co.vercel.appBuild breakdown - Concept
SystemsLive demoEstimate→confirm (RidgeLine)
After an estimate or visit window goes out, the homeowner taps Confirm (or presses 1 on landline) so the job locks on the board — demo of the follow-up rail we wire for home-services shops.
- Speed-to-schedule
- Confirm link
- SMS/Email/Voice
- Demo only
ridgeline-roofing-concept-estimate.vercel.appBuild breakdown - Concept
SystemsLive demoNo-show nudge (LumenLine)
Confirmed windows get a day-before reminder and an at-risk ping if the homeowner goes quiet — so the truck isn't empty. Concept demo only.
- Day-before reminder
- At-risk ping
- SMS/Email
- Demo only
lumenline-electric-site-concept.vercel.appBuild breakdown
How we work
From free audit to booked jobs — in five steps.
The same path every install follows: a written audit first, a call only if you want one, then the rails that turn inquiries into jobs on your schedule. No mystery, no scope creep.
Step 01
Free audit
Send your site. You get a written 32-point PDF in 48 business hours — where inquiries leak before they become booked jobs. No call required.
Step 02
Discovery call
We walk the PDF together, pick the rails that fix the biggest leaks, and recommend the smallest tier that solves it.
Step 03
Install the rails
Site, estimate capture, and the confirm, reminder, and review automations — built and tested on your tier's timeline.
Step 04
Go live & measure
We launch and track what matters: inquiries, booked jobs, show-up rate, and reviews — not vanity traffic.
Step 05
Retainer
Three months of tuning are included with every tier. After that, continue monthly or pause — your call.
What happens after you request an audit
Submit your site
About a minute. No call, no credit card.
Written PDF in 48 business hours
The clock starts when we confirm your request by email.
Optional 30-min walkthrough
Only if you ask. We walk the PDF together.
Tier recommendation
The smallest package that fixes it. No obligation.
Who ships this
Meet AJ — the person who ships your install.
AJ Rapales · Founder, AridLogic
Before AridLogic I was a process engineer at Texas Instruments, finding the steps where work quietly leaked. Now I scope your install, build the site and automations, and review every audit myself — no account managers, no hand-offs.
Founder-led and focused on DFW home-service shops. You work with me directly, from the audit to launch.
Pricing
Simple, transparent packages.
Pick the package that fits your stage. Every tier includes a named retainer plan by default and our 30-day fix guarantee after launch. If something we delivered doesn't match scope within 30 days of launch, we fix it free. Not a refund or results guarantee.
We typically recommend starting at Core (site + capture + automation). Tighter scopes can start at Micro or Entry. Not sure yet? Start with the free audit — we recommend a tier after the PDF.
Micro
Get online fast with a single high-impact page.
$1,200project
$299/mo · Micro Care Plan
Includes a 3-month Micro Care Plan — continue monthly or pause after the initial term.
Timeline: 2–3 weeks
- One custom landing page built for a single conversion goal
- Mobile-first layout with Core Web Vitals focus
- Contact form, spam protection, and auto-reply automation
Entry
A complete website with the essentials wired in.
$2,500project
$399/mo · Entry Growth Plan
Includes a 3-month Entry Growth Plan — continue monthly or pause after the initial term.
Timeline: 3–4 weeks
- Up to 6 pages with a shared design system
- Estimate requests wired to one CRM or inbox
- CMS-ready so your team can edit copy safely
Core
Entry-level site plus a real automation layer.
$3,800project
$499/mo · Core Growth Plan
Includes a 3-month Core Growth Plan — continue monthly or pause after the initial term.
Timeline: 4–5 weeks
- Up to 8 pages with a component design system
- Blog or resources hub with CMS and launch content
- Two CRM integrations plus Calendly embed
Growth
For shops ready to scale — more pages, more rails, deeper reporting.
$6,000project
$699/mo · Growth Partnership
Includes a 3-month Growth Partnership — continue monthly or pause after the initial term.
Timeline: 4–6 weeks
- Up to 12 pages with full art direction and funnel page set
- Three CRM integrations with qualification routing
- Full nurture sequence and no-show re-engagement automation
Premium
From $12,000 · scoped after paid discovery, for complex stacks and revenue operations.
Includes a 6-month Dedicated Partnership — terms scoped in your SOW.
Not sure yet? Start with the free audit — we recommend a tier after the PDF.
Get a free website auditCompare all tiers →Founding Partner · Limited cohort · Sept – Dec 2026
Founding Partner Program — five spots this cohort.
We are recruiting a small first cohort of plumbing, HVAC, roofing, and electrical shops serious about turning inquiries into booked jobs. Founding Partners get up to 25% off the listed project fee (or a scoped add-on) and founder-led delivery, in exchange for a published case study when the work lands.
Founding benefit
Up to 25% off
the project fee, or a scoped add-on
Cohort size
5
this founding window only
Eligible packages
Micro – Growth
not Premium custom
Window
Sept – Dec 2026
founding cohort window
Free resources
Field notes and free tools for shop owners.
In-depth articles and free tools — checklists, calculators, playbooks, and templates from our working process. Use them online for free and see how we think before you book a call.
15 articles · 6 free tools
Featured reads
Conversion
ConversionWhy Home Service Websites Get Traffic but Not Booked Jobs
Website getting traffic but not calls? Five leaks that stop plumbing and HVAC sites from booking jobs, and what to fix in a day before buying more clicks.
7 min readRead article
Conversion
ConversionYour “Contact Us” Page Is Quietly Losing Jobs
Traffic without booked jobs often dies on the contact page — too many fields, weak trust, vague next steps. Here is what DFW and Manila service owners should strip, keep, and measure so the page stops leaking work.
8 min readRead article
AI & Automation
AI & AutomationSpeed-to-Lead: The 5-Minute Rule for DFW and Manila Service Shops
In DFW and Manila service work, the first useful reply usually wins the job. Here is a plain 5-minute speed-to-lead rule — who owns it, what “useful” means, and how to measure it without vanity dashboards.
9 min readRead article
Free tools: The checklists and models we use on prospect audits — audit checklists, ROI models, and implementation guides.
24-Hour Website Audit ChecklistGet a free 32-point audit
Plumbing, HVAC, roofing, and electrical owners: get a free 32-point audit — written PDF in 48 business hours, no call required.