Reference build — a demonstration of our design and engineering craft, not a paid client engagement. Narratives and charts are illustrative unless we publish a signed client case study.
A fictional Frisco, Plano, and McKinney HVAC shop. A missed call takes a dual path — sample SMS on mobile, voice fallback on landline — so the job can still get a window. Concept demo only; no live SMS or VoIP.
Illustrative before/after for this reference build — not a client rebrand. After shows the current live demo capture.
For ClearAir HVAC Co., the emphasis snapshot is illustrative, not measured client performance. It weights conversion and mobile UX — missed-call follow-up, estimate requests, and a schedule that puts no-cool and no-heat on the board — alongside local-trust structure for Frisco, Plano, and McKinney. It does not report leads, bookings, or revenue from a paid engagement, and it does not imply live SMS or VoIP.
Disclaimer: This snapshot reflects where we prioritized work for this project—based on goals and scope—not measured analytics, exported KPIs, or live dashboard data.
The bars show relative emphasis across qualitative dimensions (UX, performance, SEO structure, conversion, and long-term extensibility) for this portfolio demo. Heights are illustrative so each case study reads distinctly; they are not computed from traffic, revenue, or A/B tests. When a client agrees to publish specific metrics, we can replace this graphic with a chart built from that approved data.
HVAC shops lose the job when the truck is already on a call. A Frisco, Plano, and McKinney shop needs that missed call to still land a window — a text when the line can receive SMS, a voice callback when it cannot — and a board that puts no-cool and no-heat ahead of tune-ups. This reference build demonstrates that pattern for a fictional shop. It is not a paid client engagement and not a real contractor.
Built a dual-path missed-call demo: mobile shows a sample SMS with an estimate link, and landline shows a voice and voicemail fallback. Neither path sends a live text or places a live call.
Spelled the booked-job path in three steps: say what’s wrong, confirm a window within 2 business hours, and keep no-cool and no-heat above tune-ups. A “What we’d wire” tab shows the install, not a live hookup.
Kept local trust signals plain — Frisco, Plano, and McKinney, shop hours, and the demo line (555) 014-2791 — and labeled the build Concept / Demo throughout.
A DFW plumbing concept built around estimate requests, mobile call/book CTAs, and follow-up so inquiries become scheduled jobs — not a brochure site.
A specialty coffee storefront with a polished product catalog, subscription-ready architecture, and a brand-forward visual identity.
A high-trust consulting site built around clear service tiers, transparent process, and conversion-focused lead capture.
Tell us about your B2B service business and we will send a free audit of your current site with concrete next steps. We respond within 24 hours.
