Reference build — a demonstration of our design and engineering craft, not a paid client engagement. Narratives and charts are illustrative unless we publish a signed client case study.
A DFW electrical concept built around estimate requests, mobile call/book CTAs, and follow-up so outage / repair calls become scheduled jobs — not a brochure site.
Illustrative before/after for this reference build — not a client rebrand. After shows the current live demo capture.
For LumenLine Electric Co., the emphasis snapshot is illustrative, not measured client performance. It weights conversion and mobile UX — estimate requests, call and book actions, and follow-up that puts an outage or repair job on the schedule — alongside local-trust structure for a fictional Collin County shop. It does not report leads, bookings, or revenue from a paid engagement, and it does not imply a live dispatch.
Disclaimer: This snapshot reflects where we prioritized work for this project—based on goals and scope—not measured analytics, exported KPIs, or live dashboard data.
The bars show relative emphasis across qualitative dimensions (UX, performance, SEO structure, conversion, and long-term extensibility) for this portfolio demo. Heights are illustrative so each case study reads distinctly; they are not computed from traffic, revenue, or A/B tests. When a client agrees to publish specific metrics, we can replace this graphic with a chart built from that approved data.
Home-service buyers rarely need another brochure. A DFW electrical shop needs estimate requests, a mobile call or book path, and follow-up that turns an outage or repair call into a time on the board. No power, sparking, and a burning smell jump the line ahead of fan swaps and single outlets. This reference build demonstrates that pattern for a fictional Collin County shop — Frisco, Plano, and McKinney — not a paid client engagement and not a real contractor.
Led with estimate capture and a persistent call/book CTA. No power, sparking, and a burning smell jump the line; panel work and rewires wait for a written estimate.
Spelled the booked-job path in four steps: tell us what’s wrong, call back within 2 business hours, lock a window, and show up. Small repairs happen in the visit. Panel replacement and rewire work wait until the estimate is in writing.
Kept local trust signals plain — Collin County, shop hours, and the demo line (555) 014-2793 — and labeled the build Concept / Demo throughout. Nothing on the site places a call, sends a text, or stores a request.
Pointed at the no-show nudge and review-ask companions once a window is on the board. Those follow-up rails are separate demos, not the lead story of this site.
A DFW plumbing concept built around estimate requests, mobile call/book CTAs, and follow-up so inquiries become scheduled jobs — not a brochure site.
A fictional Frisco, Plano, and McKinney HVAC shop. A missed call takes a dual path — sample SMS on mobile, voice fallback on landline — so the job can still get a window. Concept demo only; no live SMS or VoIP.
A DFW roofing concept built around estimate requests, mobile call/book CTAs, and follow-up so leak / storm calls become scheduled jobs — not a brochure site.
Plumbing, HVAC, roofing, and electrical owners: get a free 32-point audit — written PDF in 48 business hours, no call required.