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Services & Pricing

Packages for home-service shops that want more booked jobs.

Transparent pricing and clear deliverables for shops that need a site that books estimates and follow-up that actually runs. Start with the free expert audit when you want a low-commitment read on your site, or pick the smallest package that solves the problem — we will tell you if you are over-buying.

Three pillars

Capabilities, not just deliverables.

Every package draws from the same three pillars: conversion-grade sites, embedded automation, and partnership after launch. Scope and depth scale with the tier — Micro through Growth include named retainer plans by default.

  • Pillar 1

    Conversion-grade websites

    Built to turn visits into booked estimates.

  • Pillar 2

    AI + automation, embedded

    AI inside your ops, not bolted on.

  • Pillar 3

    Outcome partnership

    Measured on what your site does after launch.

Pillar 1

Conversion-grade websites

Built to turn visits into booked estimates.

Service areaEstimate-Ready Websites

Custom sites for your shop — fast on a phone, clear about the trades and towns you serve, and built to book estimates.

  • Service and service-area pages
  • Mobile-first layouts with tap-to-call
  • A clear estimate request on every page
  • Accessibility and performance baked in

Pillar 2

AI + automation, embedded

AI inside your ops, not bolted on.

Service areaAutomation & Workflows

Wire your site to the tools your shop already uses so inquiries, confirmations, and customer details flow without retyping.

  • Instant estimate confirmations
  • No-show reminders and reschedule paths
  • Post-visit review asks
  • Routing into Jobber, Housecall Pro, or your scheduling tool

Pillar 1

Conversion-grade websites

Built to turn visits into booked estimates.

Service areaBooked-Job Systems

The path from first inquiry to a job on the schedule — designed so calls and form fills turn into booked estimates, not dead voicemails.

  • Estimate request pages for each service
  • Missed-call and after-hours follow-up
  • Booking and qualification flows
  • Booked-job and show-up tracking

Pillar 3

Outcome partnership

Measured on what your site does after launch.

Service areaOptimization Retainers

The included retainer keeps your site and follow-up tuned after launch — content updates, speed work, and changes driven by your booked-job numbers.

  • Testing headlines and CTAs that book more estimates
  • Content updates and SEO refreshes
  • Performance monitoring
  • Quarterly strategy reviews

Works with the tools you already run

We connect your site, confirmations, and reminders to the software your office already uses — no switching platforms.

  • Jobber
  • Housecall Pro
  • ServiceTitan(on request)
  • Google Business Profile
  • Google Calendar
  • Calendly / Cal.com
  • HubSpot
Pricing

Pick the package that matches where you actually are.

Five tiers from a single landing page through full revenue systems. Each package lists a fixed project fee and a named retainer plan by default — Premium starts from $12,000 and is scoped after paid discovery.

Micro

Get online fast with a single high-impact page.

$1,200project

$299/mo · Micro Care Plan

Includes a 3-month Micro Care Plan — continue monthly or pause after the initial term.

Timeline: 2–3 weeks

Best for

Owner-operators and small crews who need one credible estimate page

  • One landing page — layout, story structure, and hero direction for your offer
  • Mobile-first · readable type · touch-friendly CTAs
  • Form + spam guard → your email · auto-reply to submitters
  • Thank-you path · light notification to Slack or email
  • Speed pass + Core Web Vitals target on this page
  • SEO basics: title, meta, headings, OG image
  • GA4 install + form submission event when you share access
  • One batched revision round after first draft

Entry

A complete website with the essentials wired in.

$2,500project

$399/mo · Entry Growth Plan

Includes a 3-month Entry Growth Plan — continue monthly or pause after the initial term.

Timeline: 3–4 weeks

Best for

Shops ready for a full site: services, service areas, and estimate requests

  • Up to 6 pages · shared nav, footer, one layout system
  • Light IA: sitemap + page roles (home, services, about, contact, etc.)
  • Reusable sections — hero, proof, CTAs — consistent across pages
  • Estimate forms + routing · one CRM hookup (HubSpot free, Notion, Airtable, or Sheets)
  • Thank-you pages with next-step CTAs after form submission
  • On-page SEO: titles, metas, internal links, light schema where it fits
  • GA4 + events for forms and primary CTAs · starter Looker Studio dashboard
  • CMS or markdown so your team can edit copy safely
  • Staging link for approval before DNS cutover
  • 2 batched revision rounds site-wide
Recommended starting point

Core

Entry-level site plus a real automation layer.

$3,800project

$499/mo · Core Growth Plan

Includes a 3-month Core Growth Plan — continue monthly or pause after the initial term.

Timeline: 4–5 weeks

Best for

Shops that need confirmations and follow-up running, not just pages

  • Everything in Entry, plus up to 8 pages
  • Component library — buttons, cards, forms, micro-interactions on key UI
  • Blog or resources hub · list + detail · RSS/sitemap
  • Advanced forms: conditional fields or qualification routing
  • Two CRM integrations · Calendly or Cal.com on contact and service pages
  • Inquiry routing and job-type tags in your CRM
  • 48-hour follow-up automation if an inquiry has not booked
  • Weekly inquiries-and-booked-jobs digest to your inbox
  • GA4 funnel · UTM framework doc · Looker Studio with funnel drop-off
  • 3 batched revision rounds site-wide

Growth

For shops ready to scale — more pages, more rails, deeper reporting.

$6,000project

$699/mo · Growth Partnership

Includes a 3-month Growth Partnership — continue monthly or pause after the initial term.

Timeline: 4–6 weeks

Best for

Multi-truck shops adding service lines or locations that need a full booked-job system

  • Full design system — art direction, funnel pages, email templates
  • Up to 12 pages · gated assets · multi-step qualification forms
  • Three CRM integrations fully wired and tested
  • 5-email nurture sequence · no-show follow-up · deal stage Slack alerts
  • Blog hub · 6 SEO posts at launch · keyword map for next 6 months
  • A/B testing infrastructure · two variants ready at launch
  • Looker Studio · Clarity heatmaps · GA4 goal funnel with drop-off alerts
  • Dedicated launch-day availability · operations handoff doc
  • 4 batched revision cycles — design + build

Premium

Custom business systems, integrations, and dedicated partnership.

From $12,000· scoped after paid discovery

Includes a 6-month Dedicated Partnership — terms scoped in your SOW.

Timeline: Scoped after discovery

Best for

Established, multi-location service businesses with complex stacks

  • Scoped after paid discovery — not sold off a menu
  • Multi-audience paths, custom logic, and auth when required
  • Webhook and API integrations · error monitoring · security hardening
  • Revenue ops automation · AI routing · internal ops workflows
  • Full SEO and content strategy · programmatic options when applicable
  • Advanced analytics, attribution views, and automated reporting
  • Dedicated launch week · 72-hour post-launch monitoring window
  • Operations manual · video library · team training session

Compare tiers at a glance

Micro through Growth use fixed list prices with tier-specific retainer plans. Core sits between Entry and Growth when you need automation without full funnel scope. Premium starts from $12,000, scoped per SOW. Cells marked with a dash are not part of that tier's typical scope.

Comparison of Micro through Premium pricing tiers
CapabilityMicroEntryCoreGrowthPremium
One-time project$1,200$2,500$3,800$6,000From $12,000
Monthly retainer plan$299/mo$399/mo$499/mo$699/moDedicated Partnership
Typical timeline2–3 wk3–4 wk4–5 wk4–6 wkPer SOW
Custom single landing page
Multi-page site (up to 6)
Multi-page site (up to 8+)Up to 8Up to 12Per SOW
Design system depthPage layoutFull basicsComponent libraryFull art directionWhite-label ready
CRM + automationLightBasicAdvancedFull funnelRevOps layer
Funnel / thank-you flowsCore CTAsCalendly + routingFull funnel set
Blog / content hubHub + 3 postsHub + 6 posts
Analytics + dashboardsGA4 basicsStarter dashboardFunnel + LookerClarity + auto reportsExecutive suite
Custom app logic & integrations

All projects begin with a signed agreement and deposit before work starts.

Shops willing to share a published case study may qualify for our Founding Partner program. Learn more

All packages include a 30-day fix guarantee after launch. If something we delivered doesn't match scope within 30 days of launch, we fix it free. Not a refund or results guarantee. We respond within 24 hours on business days.

FAQ

Common questions before you book.

Still unsure? Send us a note — we will tell you straight whether we are the right fit.

Next step

Pillar 3 — Outcome partnership · Measured on what your site does after launch.

Not sure which package fits?

Start with a free audit of your current site — we will tell you the smallest scope that actually books more jobs.

Get a free 32-point audit

Plumbing, HVAC, roofing, and electrical owners: get a free 32-point audit — written PDF in 48 business hours, no call required.

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