
Northline Plumbing Co.
A DFW plumbing concept built around estimate requests, mobile call/book CTAs, and follow-up so inquiries become scheduled jobs — not a brochure site.
Reference build — a demonstration of our design and engineering craft, not a paid client engagement. Narratives and charts are illustrative unless we publish a signed client case study.
Confirmed windows get a day-before reminder and an at-risk ping if the homeowner goes quiet — so the truck isn't empty. Concept demo only.
Illustrative before/after for this reference build — not a client rebrand. After shows the current live demo capture.

For No-show nudge (LumenLine), the emphasis snapshot is illustrative, not measured client performance. It weights the reminder rail — a day-before check and an at-risk ping if the homeowner goes quiet — so a confirmed window does not send an empty truck. It does not report shows, replies, or revenue, and it does not imply live Lookup, SMS, or voice.
Disclaimer: This snapshot reflects where we prioritized work for this project—based on goals and scope—not measured analytics, exported KPIs, or live dashboard data.
The bars show relative emphasis across qualitative dimensions (UX, performance, SEO structure, conversion, and long-term extensibility) for this portfolio demo. Heights are illustrative so each case study reads distinctly; they are not computed from traffic, revenue, or A/B tests. When a client agrees to publish specific metrics, we can replace this graphic with a chart built from that approved data.
A window is confirmed, then the homeowner goes quiet. The truck rolls to an empty driveway. This reference build walks the day-before reminder and the at-risk ping for a fictional LumenLine Electric Co. job — Jordan Hale in Plano, no power in half the kitchen, a Thu 1:00–3:00 p.m. window. It is a concept demo, not a live messaging product and not a paid client engagement.
Scripted the mobile path on one page: the day before, a sample reminder asks the homeowner to keep the window or move it. Still good holds the slot. Need to move asks for another time.
If nobody replies by two hours before the window, the thread shows an at-risk ping and the owner board marks the job at risk. The truck is not sent to a silent house.
Every message is labeled Demo · Not sent. Nothing looks up a real number, sends SMS or email, or places a call. The demo line stays (555) 014-2793.
Landline is a separate sample path. This demo stops at the reminder, the move, and the at-risk ping. It does not claim a message was delivered.

A DFW plumbing concept built around estimate requests, mobile call/book CTAs, and follow-up so inquiries become scheduled jobs — not a brochure site.

A fictional Frisco, Plano, and McKinney HVAC shop. A missed call takes a dual path — sample SMS on mobile, voice fallback on landline — so the job can still get a window. Concept demo only; no live SMS or VoIP.

A DFW roofing concept built around estimate requests, mobile call/book CTAs, and follow-up so leak / storm calls become scheduled jobs — not a brochure site.
Home-service and B2B service owners: get a free 32-point audit — written PDF in 48 business hours, no call required.