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All reference builds

Reference build — a demonstration of our design and engineering craft, not a paid client engagement. Narratives and charts are illustrative unless we publish a signed client case study.

ConceptHome servicesDay-before reminderAt-risk pingSMS/EmailDemo only

No-show nudge (LumenLine)

Confirmed windows get a day-before reminder and an at-risk ping if the homeowner goes quiet — so the truck isn't empty. Concept demo only.

Before / after

From rough concept to shipped No-show nudge (LumenLine) experience.

Illustrative before/after for this reference build — not a client rebrand. After shows the current live demo capture.

No-show nudge (LumenLine) live website preview
Slide to compare
BeforeAfter
IndustryHome services
Build SurfaceReminder + at-risk
Demo line(555) 014-2793
Results

How No-show nudge (LumenLine) balances priorities.

For No-show nudge (LumenLine), the emphasis snapshot is illustrative, not measured client performance. It weights the reminder rail — a day-before check and an at-risk ping if the homeowner goes quiet — so a confirmed window does not send an empty truck. It does not report shows, replies, or revenue, and it does not imply live Lookup, SMS, or voice.

Illustrative project emphasis chartDecorative bar chart showing relative emphasis across five qualitative dimensions for this case study. This is not live performance data.Emphasis snapshotUX focusPerformanceSEO structureConversionScale-ready

Disclaimer: This snapshot reflects where we prioritized work for this project—based on goals and scope—not measured analytics, exported KPIs, or live dashboard data.

How is this chart derived?

The bars show relative emphasis across qualitative dimensions (UX, performance, SEO structure, conversion, and long-term extensibility) for this portfolio demo. Heights are illustrative so each case study reads distinctly; they are not computed from traffic, revenue, or A/B tests. When a client agrees to publish specific metrics, we can replace this graphic with a chart built from that approved data.

The Challenge

What we set out to solve.

A window is confirmed, then the homeowner goes quiet. The truck rolls to an empty driveway. This reference build walks the day-before reminder and the at-risk ping for a fictional LumenLine Electric Co. job — Jordan Hale in Plano, no power in half the kitchen, a Thu 1:00–3:00 p.m. window. It is a concept demo, not a live messaging product and not a paid client engagement.

Our Approach

How we built it.

  • 01

    Scripted the mobile path on one page: the day before, a sample reminder asks the homeowner to keep the window or move it. Still good holds the slot. Need to move asks for another time.

  • 02

    If nobody replies by two hours before the window, the thread shows an at-risk ping and the owner board marks the job at risk. The truck is not sent to a silent house.

  • 03

    Every message is labeled Demo · Not sent. Nothing looks up a real number, sends SMS or email, or places a call. The demo line stays (555) 014-2793.

  • 04

    Landline is a separate sample path. This demo stops at the reminder, the move, and the at-risk ping. It does not claim a message was delivered.

The Outcome

What this reference build demonstrates.

  • A live demo a home-services owner can click through: confirmed window, day-before reminder, and an at-risk ping when the homeowner goes quiet.
  • Honesty stays on the screen: Concept / Demo, sample copy, and no live Lookup, SMS, or voice.
  • No client metrics and no claim that a message was sent. Same standard as the other concept builds.
Built withNext.jsTailwindNudge UI
More work

More reference builds.

Concept
Estimate→confirm (RidgeLine) website screenshot
Home services
Live demo

Estimate→confirm (RidgeLine)

After an estimate or visit window goes out, the homeowner taps Confirm (or presses 1 on landline) so the job locks on the board — demo of the follow-up rail we wire for home-services shops.

Speed-to-scheduleConfirm linkSMS/Email/VoiceDemo only
Next.jsTailwindConfirm UI
Concept
Review ask (LumenLine) website screenshot
Home services
Live demo

Review ask (LumenLine)

Happy homeowners see a demo review prompt; Okay / Not great stays private with an owner ping so you can fix it first. Concept demo only.

Review promptPrivate feedbackOwner pingDemo only
Next.jsTailwindReview UI
Concept
Northline Plumbing Co. website screenshot
Home services
Live demo

Northline Plumbing Co.

A DFW plumbing concept built around estimate requests, mobile call/book CTAs, and follow-up so inquiries become scheduled jobs — not a brochure site.

Estimate captureBooked-job pathLocal trustFollow-up rails
Next.jsTailwindEstimate UI

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