Reference build — a demonstration of our design and engineering craft, not a paid client engagement. Narratives and charts are illustrative unless we publish a signed client case study.
A specialty coffee storefront with a polished product catalog, subscription-ready architecture, and a brand-forward visual identity.
Illustrative before/after for this reference build — not a client rebrand. After shows the current live demo capture.
For Artisan Brews, the emphasis snapshot reflects a specialty retail build: we pushed hardest on product UX and brand storytelling, a cart path that can mature into subscriptions, and catalog patterns that stay easy to extend—while keeping performance and SEO structure strong so discovery and fast loads support every drop and seasonal collection.
Disclaimer: This snapshot reflects where we prioritized work for this project—based on goals and scope—not measured analytics, exported KPIs, or live dashboard data.
The bars show relative emphasis across qualitative dimensions (UX, performance, SEO structure, conversion, and long-term extensibility) for this portfolio demo. Heights are illustrative so each case study reads distinctly; they are not computed from traffic, revenue, or A/B tests. When a client agrees to publish specific metrics, we can replace this graphic with a chart built from that approved data.
Specialty coffee brands compete on story and craft, not price. The brief was to build a storefront that felt as considered as the product itself, with room to grow into subscriptions.
Designed a brand-forward visual system anchored in warm neutrals and editorial typography.
Built a modular product card pattern that scales from single drops to seasonal collections.
Architected the cart and checkout to plug into a future payments and subscription backend.
A high-trust consulting site built around clear service tiers, transparent process, and conversion-focused lead capture.
A neighborhood fitness center site with class schedules, membership flows, and local SEO ready out of the box.
A coastal restaurant showcase with rich visuals, menu structure, and a reservations-ready booking experience.
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