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CalculatorInteractive tool · Marketing, finance
Lead Gen ROI Calculator
Estimate lead and revenue impact from realistic conversion improvements before committing implementation budget.
Version 1.0.0
Model assumptions
Visual view
Toggle charts on or off while keeping the table visible.
Incremental revenue by scenario
Total incremental revenue over 12 month(s). Combined is shown as the sum of CTA clarity, form friction, and mobile UX components.
Conversion rate progression
Baseline to each modeled scenario conversion rate.
Projected impact by scenario
Conversion uplift percentages are relative to baseline and capped at 45% conversion.
| Scenario | Conv. rate | Monthly leads | Annual leads | Monthly revenue | Annual revenue | Incremental (12 mo) |
|---|---|---|---|---|---|---|
Current baseline Reference | 2.50% | 250 | 3,000 | $500,000 | $6,000,000 | $0 |
Hero / CTA clarity uplift +15% uplift | 2.88% | 288 | 3,450 | $575,000 | $6,900,000 | $900,000 |
Form friction reduction +10% uplift | 2.75% | 275 | 3,300 | $550,000 | $6,600,000 | $600,000 |
Page speed / mobile UX uplift +8% uplift | 2.70% | 270 | 3,240 | $540,000 | $6,480,000 | $480,000 |
Combined realistic stack +30% uplift | 3.25% | 325 | 3,900 | $650,000 | $7,800,000 | $1,800,000 |
Sensitivity range
To avoid misleading precision, treat outputs as directional. A practical planning band is +/-20% of any incremental revenue number shown above.
Hero / CTA clarity uplift
Revenue range: $720,000 to $1,080,000
Form friction reduction
Revenue range: $480,000 to $720,000
Page speed / mobile UX uplift
Revenue range: $384,000 to $576,000
Combined realistic stack
Revenue range: $1,440,000 to $2,160,000
Next step
Pillar 1 — Conversion-grade websites · Built to generate leads, not just look modern.
Want these numbers validated on your site?
We will sanity-check your assumptions and point to the highest-ROI fixes on a real URL — in a written audit you can share with your team.