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Template24 prompts · Marketing, founders
Conversion Copywriting Worksheet
A guided copywriting worksheet that moves you from audience and positioning to hero copy, proof, objections, and CTA variants in one focused session.
Worksheet version 1.0.0. Entries are saved in this browser.
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Work quickly in rough copy first. Delete sections that do not support your offer.
1) Offer & audience
0/4 prompts drafted
Clarify exactly who this is for, what they are struggling with, and what outcome they want.
2) Positioning statement
0/2 prompts drafted
Use this scaffold first, then rewrite naturally in your own voice.
Complete this first in rough form, then tighten the wording.
3) Hero
0/4 prompts drafted
Draft your above-the-fold copy: headline, subhead, and CTAs.
Example: Build a website that turns traffic into booked calls, not just page views.
4) Proof plan
0/3 prompts drafted
List the trust signals you will use to support your claims.
5) Body sections
0/2 prompts drafted
Map features to benefits, then force the “so what?” so copy stays outcome-focused.
6) Objections
0/2 prompts drafted
Pre-answer friction with concise FAQ-style bullets.
7) CTA set
0/3 prompts drafted
Create repeated CTA variants for different sections of your page.
8) Polish pass
0/4 prompts drafted
Run this checklist before publishing or sharing with stakeholders.
Next step
Pillar 1 — Conversion-grade websites · Built to generate leads, not just look modern.
Stress-test this copy on your live site.
Our free audit flags where hero, proof, and CTA language is helping or hurting qualified leads.